Panera Bread Logo

 

Taking a lunch break at the local Panera Bread, I was immediately intrigued by the logo. The type with the associated image and colors represents Panera Bread to a point. I was curious to look into the history and details of a simple logo that is able to portray a complete company image.

Going back a handful of years, Panera started in the 1980's as the image was transformed to be the restaurant it is today by Heckler Associates. While the logo has evolved over the years, the image above is the Panera logo today. Since the company has over 1,700 stores now, quite an increase since 1993's 20-store chain, I would say the logo is just a small part of the success. 

First, the colors could not be more fitting for Panera Bread. They are not bold and stick to very neutral and muted shades. Looking at the name printed upon the cups and bags, I would say it creates a calm feeling, actually the same I get when walking into the restaurant itself. Panera's locations are casual, yet nicer than just about any other "fast food" places I have experienced. The soft yellow highlights the woman in the middle, the dull green background keeps the logo simple, and the white behind the word "bread" is just enough contrast to attract the eye. Finished with a basic black for the text keeps the words standing out amidst the colors.

The font in this specific logo is essential to the creation of Panera's image. It appears as almost handwritten with rounded edges and contrasting widths throughout the word "Panera." The specific text used keeps the observer's eye traveling across the design, especially with the lines tucked behind the "Panera." "Bread" is in all capital letters at the bottom creating a strong contrast between the only words present. The diversity between the fonts makes the logo visually appealing. Personally, the font makes me immediately understand the quality of the restaurant and the same inviting and relaxing environment that the colors present are repeated with the font. 

Finally, the actual image design found in the logo is important to complete the Panera feel. It is intended to be a mother cradling a loaf of bread. This image actually reflects back to the goals of the company as well, "A loaf of bread in every arm." I also found that in baking terms a "mother" is a starting piece of dough used to make a loaf of bread. The different uses of symbolism construct a logo of value for Panera. 

(Sources: www.dinesh.com/ & https://www.panerabread.com/)