Dove Chocolate Advertisement

I came across this advertisement in an issue of Cosmopolitan magazine and thought it used diverse elements to make it successful. The brand personality of Dove chocolate is reflected through the ad using design components.

The typography used is one of the most important aspects of the design because it reflects on the elegant and sophisticated image of Dove. The curly, cursive-like lines flow across the page to keep the eyes of the viewer moving to each of the components. It also appears as though the text is protruding from the page which attracts the audience as well. This type is important for Dove; using a font that appears as harsh or intense could diminish the delightful image. Chocolate is typically perceived as a delicacy or a reward, so it is important to find a fitting type.

A uniform brown color is one of the few colors on the page which works well to imitate the actual chocolate pieces. The red bag pops out of the page which stresses the product itself. Contrasting the colors worked well because the bag is the first thing you see before traveling across the font.

There is a lot of space present in the advertisement which is necessary to keep it from looking cluttered. Simplicity helps to emphasize the content such as the text and the bag. Considering Dove chocolates are usually plain and less known for flavors or additions, it connects to the chocolates again.

Overall, I think this advertisement reaches its goals. It is visually appealing and replicates the Dove chocolates through colors and type. Dove's use of design elements helped create a successful advertisement that even focused on typography.