I found this public service announcement while I was doing research online. It stood out to me immediately due to the use of typography in order to convey the main message. While many of the texting and driving ads or PSAs are difficult to observe due to their gruesome qualities, this particular design conveyed the message immediately.
The typography in the advertisement is crucial to the message as a whole. Using specific words, they are important because they are shown in "text message language," meaning they are shortened and abbreviated as many would find in a text message. Their arrangement across the windshield and lack of space contribute to the main idea. Due to the clutter of the words, the advertisement gives the illusion that the vision of the driver is construed. This design presents the message that texting while driving is extremely distracting.
Font within the announcement is very specific as well. While it is a simple font, it contrasts bold and condensed words in order to fill the spaces in the area. Also, the smaller and larger sizes make certain words draw attention more than others. The consistency of the black helps the words pop out among the green and blue background.
Overall, I really appreciated the typography used in the announcement. The creative use of typography helps create a memorable public service advertisement that proves a strong and important point. It is a lot different than most designs promoting safe driving. Below is an example of a very diverse design with the same agenda in mind.
No comments:
Post a Comment